Question 1

What does the name 'Atra' mean? And why this name?

Accepted Answer

Our absolute favorite so far, and we appreciate the compliments it's received after we've interpreted it...
"Atra" is a Sanskrit word. In English, it means "Here". The name is inspired by the notion that "we are Here' to initiate a dream" by creating unique works that showcase our creativity with a fine feel and special love for the crafts & artisans. And everyone is gratefully welcomed "Here at Atra" for their own kind of needs.

Question 2

What exactly is Atra? and the nature of its work?

Accepted Answer

Atra is a designer brand. We sell our designs as well as offer a bespoke service - custom-made or made-to-order for quantities - and ship worldwide.
We, as a team, design our pieces by combining traditional and modern crafts with the intention of encouraging the collective growth of each artisan and label we do.
Our first designs include lifestyle pieces, soft furnishings, and fashion accessories... clothing, and more are in the works...

Question 3

What is the essence of the collection on display?

Accepted Answer

The collection is primarily an original interpretation of Indian tribal folk art and traditional crafts. A subtle , modern interpretation of significant motifs, patterns designs and methods from varied traditional art forms, addressing the exquisite craftsmanship of our each artisan who have been associated with us since the beginning.

Question 4

What is the inspiration for the names given to the pieces in the collection?

Accepted Answer

The names of the pieces in the collection are mainly inspired by their appearance, characteristics, and feel. They depict colour, light, purity, simplicity, nature, texture, form and method. It is a combination of names from several languages such as Indian, English, Latin, Greek, Spanish, Japanese and Arabic.

Question 5

What other ways exist for explaining tribal folk art? What is it basically?

Accepted Answer

To be honest, there might be many, as nearly we all are familiar with this incredible art form, and everyone has a unique viewpoint and way of describing it, but the meaning is always the same; Magnificent".

Tribal Folk art... on the beautiful mud walls is an expression of the traditional cultures of the communities and tribes. It reflects the creative energy usually found in rural areas which serves as the basis for the craftsmanship of the tribals. Traditionally, they are ornamental, reflecting various occasions – celebration, marriage, birth, thanksgiving, harvest, nature and cultural festivals. What sets it apart is the use of bright colours, geometric patterns and stylized shapes. There are many well-known tribal and folk arts, such as Warli, Madhubani, Bhil, Gond, kalamkari, and so on...

The first collection is certainly inspired by a special love for this alluring art on fascinating mud walls. In particular, warli - in the collection.

Question 6

Which traditional and contemporary crafts are featured, and which artisans does Atra team up with?

Accepted Answer

We have a skilled team of weavers, printers, embroiderers, handicraft women, tailors, and such other artisans...
Displayed collection is created using handloom fabrics or pieces originally developed in Assam, Kolkata, Bhagalpur, Srinagar. Self Designed Block Prints / Screen Prints from Jaipur, Haryana. Unique fine embroidery from Srinagar, Jaipur, Haryana. Individual Handicrafts from Moradabad, Jaipur, Srinagar, Haryana. 
Much more, as needed...

Question 7

What form of business or model does Atra operate in?

Accepted Answer

At Atra, we provide solutions for both Business-to-Consumer and Business-to-Business as a Sole Proprietorship.

Question 8

How to get started with Atra for online shopping?

Accepted Answer

1. Our online store www.atrabyajitabh.com can be accessed on the home page and select the product by clicking on the following -
"Title" and "Drop Down Menu" on the header.
Or
"Shop & Explore" button on big slideshow.
Or
"Buttons" under individual slideshows.
Or
"Shop All" heading on the footer.
2. Once the product is selected, click on the 'Add to Bag' button. This will add the product to the shopping bag.
3. A small window of "My Bag" will open, you can "View" the bag by clicking on the "Button".
4. To make a purchase, click on the "Checkout" button.
5. Fill in the requested information to process the order.
6. Pay by following the instructions.
7. Dispatch will come in process after payment is successful.

Question 9

Can I shop online at this store from any country?

Accepted Answer

Almost yes... 
Our shipping partners have delivery services to nearly every country. In the event of non-availability of the Services, the purchase will not be accepted or canceled or a notification and refund details will be sent to the Customer by email.

Question 10

Which are the payment methods available for online transactions?

Accepted Answer

Please follow the below link for details -
Shipping and Payment.

Question 11

What currencies does the website accept for online payment?

Accepted Answer

The website can convert between five different currencies, including INR, AUD, EUR, GBP, and USD.
Simply click the button available on the header's right corner.

Question 12

Do the prices of the products differ between countries?

Accepted Answer

No matter from which country the product is bought, the price of the product remains the same. Only shipping prices vary based on delivery location.

Question 13

What are the shipping charges for online purchases?

Accepted Answer

This depends entirely on the weight and dimensions of the item purchased as well as the delivery location. It will be specified to you at the time of purchase.

Question 14

How long does it take for online purchases to be delivered?

Accepted Answer

From processing to delivery at the customer's doorstep - 
Domestic purchases - take around 5-10 days.
Overseas purchases -  take approximately 15 days.
For more information on this and other relevant topics, please visit the following page: Shipping & Payment.

Question 15

How to check the order status?

Accepted Answer

As soon as we receive an order, we send an email or WhatsApp message to the customer with all the relevant details so they can track its status. 
If, it is not made available, Please check the spam or promotion folder first or contact us.

Question 16

Can an order be modified or cancelled after it has been placed?

Accepted Answer

Once an order is placed, it cannot be edited or cancelled. 
In such case, please refer to the link: Shipping & Payment. 
Or contact us by email or whatsapp.

Question 17

Can a reseller join Atra to buy?

Accepted Answer

Certainly yes.
With great respect, we gladly accept all inquiries and encourage open communication to better understand customer needs.

Question 18

What is the process for buying in bulk?

Accepted Answer

Kindly refer to Bulk Order & Delivery Policy for the same and 
feel free to contact us for further assistance.

Question 19

Is there a minimum quantity required to place a bulk order?

Accepted Answer

Yes indeed, and the quantity required entirely depends on the choice of the product. We do our best to adapt our work to the needs of each client.
Kindly connect with us in this regard through the following link:
Contact Us.

Question 20

Will the cost of the product remain the same for placing a bulk order?

Accepted Answer

Reasonably not... it will be revised.
Please refer to the following page for all relevant information:
Bulk Order & Delivery Policy.

Question 21

What if have another question?

Accepted Answer

Please feel free to reach us on  -

WhatsApp : +91 9810117499
E-mail : write.to.atra@gmail.com

FAQ